Make the most of SEO by really understanding mobile search

Also you can look up where your main competitors are mentioned and start a campaign to get mentioned there as well. Noindex is a meta tag implementation that is sometimes used on search pages. Since some implementations of filters use the same technology as search pages, you may inadvertently be …

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Google ranking factors can be affected by ROI

If you've attempted to remove the link directly with no avail, you may need to use Google's Disavow tool to remove the link from consideration completely. Bear in mind that your keyword or phrase should be the most frequently used term in the body text of any given webpage. This …

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Difficult things about content

When you create content, you share your knowledge with your audience. Google recommends that the first and only place you should look to find a list of your website's backlinks is in your site's Google Webmaster Tools. Getting your organisation listed in a UK business directory can help to boost …

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Boost site speed and utilise user generated content

Social media allows dissatisfied customers to instantly vent about bad experiencesto enormous audiences, where little forgiveness of mistakes takes place. Some people think that nofollow links are worthless, some website owners even want to delete links that use the nofollow attribute. That's not a good idea. Nofollow links can help …

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Proof That URLs are Exactly What You Are Looking For

Or what if only some of your web pages are indexed? While dofollow links give direct SEO effect, your SEO strategy should not seem strictly profit-targeted for Google, and here nofollow links help a lot. Get out of the house this weekend, try Beverley and expand your mind with these …

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High advertisement ratio can be mitigated by using dynamic pages

You want to include LSI keywords because more and more search engines are looking for more of a topic match instead of a keyword match when returning search results. Firstly, you?ll be able to directly submit your website with a search engine like Google, Yahoo, Microsoft Live etc. For …

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Search engine health checks should look at metrics

There is a massive amount of content available on the internet, but none is more important to website owners and marketers than search engine results pages (SERPs). Technical SEO is split into two main worlds: onsite and offsite optimization. Shop for unique & unusual gifts for men lads & boys online. Google …

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Do Forum Posting To Increase Brand Awareness

Over the last decade, I've had lots of success with SEO on my website and that of my clients. In all cases, I did the right things and I stayed clear away from tactics that offered quick returns or were geared towards manipulating Google. Many sites use parameters as an …

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Expand your link research as necessary

Pop-up ads are seeing a resurgence, especially for companies trying to push their mobile application specifically to mobile users. For example, Ahrefs tells me that keyword difficulty (KD) is 77 for a keyword link building, which is quite a competitive keyword to rank for. Get out of the house this …

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My thoughts on CTR

Consider what kind of searches these are: those are people looking for your address and phone number. Scrutinize each new link to ensure it makes sense in the body of the article, is placed in a way that's valuable to readers, and is surrounded by similar links to other authorities …

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Keyword research lessons to get you started

JSP, ASP, and PHP files are indexed in the same way as any HTML document. When you design a site or have one designed for you, it is imperative that you make the site easy to navigate for users. Heading to a big city like Edinburgh, Glasgow, or Dundee on …

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Provide an analysis section to help with bounce rates

The simple questions "Will your firm be handling my site directly?" and "Can I talk to the person who does the work?" can save you a lot of time and money in the long run. Use keywords relevant to your products and services that your customers are searching for, especially …

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Give a thought to organic links when outlining your web strategy

Title tags are not only an important part of on page search engine optimization, they are extremely important part of user experience as well. Only by pooling your strengths and making up for each other's weaknesses will you be able to develop a strategy that really hits home. Try adding …

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The evolution of RSS feeds in SEO

Some online companies are still forced to turn away international orders because they do not have processes in place to fill them. Marketers will often ignore (or confuse) SEO in favor of (PPC) SEM, but by doing so they are ignoring great opportunities. Did you know that Beverley was the …

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Various points on search engine optimisation (SEO) related to LSI

If you uncover duplicate content, check the organic traffic for each of your product page variations in Google Analytics. This text isn't visible to the average visitor – alt text is in fact used by screen reader software to help blind internet users understand the content of your images. Did you …

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Understanding keyword stuffing

There are actually two kinds of sitemaps you can offer for your site, and both are important for SEO. App store optimization for mobile applications is a colossal industry. Kiting internet trends is one of the most exciting things search marketers do. Recently, I came across this interesting large rocking …

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Analyse your existing citations

Gut, brain, intuition, emotional intelligence, whatever you want to call it, humans can't be beat for determining relevance. However, if you do, remove them as soon as you find them. It's fairly easy to spot an online review written by an employee or owner of a company. Does anyone know …

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How we improved our citations in two days

Today's content can't afford to be boring, mundane and useless. Whether a journalist is block-quoting text from another article (like I did above) or an eCommerce site is using the same product name as hundreds of other eCommerce websites, a small bit of duplicate content is inevitable. Knowledge of an …

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Can SEO campaigns really make a difference?

It might also be beneficial to disallow crawling of session ID URLs via the /robots.txt file as long as the CMS system does not produce session IDs for search bots (which could cause major crawlability issues). Data analysis is another critical role for the SEO in charge of a …

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Why bounce rates matter

Most small business sites perform poorly so a fast site can be a competitive advantage. With over 6 websites online for every person on earth, you need to be ready to work if you want your site to standout. To optimize your search engine results it is important to make …

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Focus on ROI Instead of sitemaps

The reason is simple: when you have multiple pages ranking for the same keyword, you're actually competing with yourself. To send search engines strong signals of the content's intent, it's vital to use your keyword in the copy. It's not as scary as it sounds - basically it means the algorithms …

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