Make use of free tools to check link building

The brand identity is how that brand appears online to users. Google Analytics. Are you are using a short url for social media traffic? This Python with basic social media courtesy, such as saying "thanks" to people who compliment your work and responding to questions or criticism about your content …

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Google ranking factors can be affected by ROI

If you've attempted to remove the link directly with no avail, you may need to use Google's Disavow tool to remove the link from consideration completely. Bear in mind that your keyword or phrase should be the most frequently used term in the body text of any given webpage. This …

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Difficult things about content

When you create content, you share your knowledge with your audience. Google recommends that the first and only place you should look to find a list of your website's backlinks is in your site's Google Webmaster Tools. Getting your organisation listed in a UK business directory can help to boost …

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Expand your link research as necessary

Pop-up ads are seeing a resurgence, especially for companies trying to push their mobile application specifically to mobile users. For example, Ahrefs tells me that keyword difficulty (KD) is 77 for a keyword link building, which is quite a competitive keyword to rank for. Get out of the house this …

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My thoughts on CTR

Consider what kind of searches these are: those are people looking for your address and phone number. Scrutinize each new link to ensure it makes sense in the body of the article, is placed in a way that's valuable to readers, and is surrounded by similar links to other authorities …

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Keyword research lessons to get you started

JSP, ASP, and PHP files are indexed in the same way as any HTML document. When you design a site or have one designed for you, it is imperative that you make the site easy to navigate for users. Heading to a big city like Edinburgh, Glasgow, or Dundee on …

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How we improved our citations in two days

Today's content can't afford to be boring, mundane and useless. Whether a journalist is block-quoting text from another article (like I did above) or an eCommerce site is using the same product name as hundreds of other eCommerce websites, a small bit of duplicate content is inevitable. Knowledge of an …

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Focus on ROI Instead of sitemaps

The reason is simple: when you have multiple pages ranking for the same keyword, you're actually competing with yourself. To send search engines strong signals of the content's intent, it's vital to use your keyword in the copy. It's not as scary as it sounds - basically it means the algorithms …

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