Keyword research lessons to get you started

JSP, ASP, and PHP files are indexed in the same way as any HTML document. When you design a site or have one designed for you, it is imperative that you make the site easy to navigate for users. Heading to a big city like Edinburgh, Glasgow, or Dundee on …

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How we improved our citations in two days

Today's content can't afford to be boring, mundane and useless. Whether a journalist is block-quoting text from another article (like I did above) or an eCommerce site is using the same product name as hundreds of other eCommerce websites, a small bit of duplicate content is inevitable. Knowledge of an …

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Focus on ROI Instead of sitemaps

The reason is simple: when you have multiple pages ranking for the same keyword, you're actually competing with yourself. To send search engines strong signals of the content's intent, it's vital to use your keyword in the copy. It's not as scary as it sounds - basically it means the algorithms …

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