How we improved our citations in two days

Today's content can't afford to be boring, mundane and useless. Whether a journalist is block-quoting text from another article (like I did above) or an eCommerce site is using the same product name as hundreds of other eCommerce websites, a small bit of duplicate content is inevitable. Knowledge of an …

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Focus on ROI Instead of sitemaps

The reason is simple: when you have multiple pages ranking for the same keyword, you're actually competing with yourself. To send search engines strong signals of the content's intent, it's vital to use your keyword in the copy. It's not as scary as it sounds - basically it means the algorithms …

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