Keyword research lessons to get you started

JSP, ASP, and PHP files are indexed in the same way as any HTML document. When you design a site or have one designed for you, it is imperative that you make the site easy to navigate for users. Heading to a big city like Edinburgh, Glasgow, or Dundee on …

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Provide an analysis section to help with bounce rates

The simple questions "Will your firm be handling my site directly?" and "Can I talk to the person who does the work?" can save you a lot of time and money in the long run. Use keywords relevant to your products and services that your customers are searching for, especially …

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Give a thought to organic links when outlining your web strategy

Title tags are not only an important part of on page search engine optimization, they are extremely important part of user experience as well. Only by pooling your strengths and making up for each other's weaknesses will you be able to develop a strategy that really hits home. Try adding …

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The evolution of RSS feeds in SEO

Some online companies are still forced to turn away international orders because they do not have processes in place to fill them. Marketers will often ignore (or confuse) SEO in favor of (PPC) SEM, but by doing so they are ignoring great opportunities. Did you know that Beverley was the …

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Various points on search engine optimisation (SEO) related to LSI

If you uncover duplicate content, check the organic traffic for each of your product page variations in Google Analytics. This text isn't visible to the average visitor – alt text is in fact used by screen reader software to help blind internet users understand the content of your images. Did you …

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Understanding keyword stuffing

There are actually two kinds of sitemaps you can offer for your site, and both are important for SEO. App store optimization for mobile applications is a colossal industry. Kiting internet trends is one of the most exciting things search marketers do. Recently, I came across this interesting large rocking …

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Analyse your existing citations

Gut, brain, intuition, emotional intelligence, whatever you want to call it, humans can't be beat for determining relevance. However, if you do, remove them as soon as you find them. It's fairly easy to spot an online review written by an employee or owner of a company. Does anyone know …

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How we improved our citations in two days

Today's content can't afford to be boring, mundane and useless. Whether a journalist is block-quoting text from another article (like I did above) or an eCommerce site is using the same product name as hundreds of other eCommerce websites, a small bit of duplicate content is inevitable. Knowledge of an …

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Can SEO campaigns really make a difference?

It might also be beneficial to disallow crawling of session ID URLs via the /robots.txt file as long as the CMS system does not produce session IDs for search bots (which could cause major crawlability issues). Data analysis is another critical role for the SEO in charge of a …

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Why bounce rates matter

Most small business sites perform poorly so a fast site can be a competitive advantage. With over 6 websites online for every person on earth, you need to be ready to work if you want your site to standout. To optimize your search engine results it is important to make …

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Focus on ROI Instead of sitemaps

The reason is simple: when you have multiple pages ranking for the same keyword, you're actually competing with yourself. To send search engines strong signals of the content's intent, it's vital to use your keyword in the copy. It's not as scary as it sounds - basically it means the algorithms …

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I bet you didn't know this about hits

Image optimisation is pretty simple stuff. Their algorithmic Panda filter is designed specifically to target pages and sites with thin content and therefore reward those with more comprehensive, helpful and exclusive content. email, mobile, TV, radio, etc. I could invest in a lovely old rocking horses . I'm on the lookout …

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Adjust your appearance in search by utilising organic links

Make sure your website is optimised for mobile. When someone is searching for something on a mobile device, Google will now promote websites which are mobile friendly ahead of ones that aren't. Make sure to budget appropriately. Generally you should only use lowercase letters in URLs. Visually, I prefer handcrafted …

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Do A Cross Browser Testing To Check Cross-Browser Compatibility

Link building, as a strategy, began in the late 1990s, coinciding with the advent of Google. In the early years of SEO, link building was at the forefront, and generally considered the most important tactic to get one's website picked up by the search engine. The practice of link building …

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Things about keyword stuffing you have to experience yourself

By appealing to closely held values, marketers try to convince prospective customers that the company's products align with what they view as important. The success of your content promotion efforts highly depends on the content you have created. If your content is not good enough, then you can't expect significant …

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